The KOBA Show, or Korea International Broadcasting, Media, Audio & Lighting Show, is a major annual trade fair held in Seoul, South Korea, showcasing the latest in broadcasting, audio, and lighting technology. Since its start in 1991, it has become a key event for industry professionals, featuring cutting-edge equipment, technical seminars, and networking opportunities across 27,997 square meters at the COEX Convention Center. This year’s event, held from May 20-23, highlighted the future of media and entertainment industries.
Hey there! I’m Jooyoung Kim, a mixing engineer and music producer.
I got a free pass to the KOBA Show and visited last Tuesday. This year’s event felt a bit smaller compared to previous ones, with fewer exhibitors and gear on display, which was a little disappointing. Still, it was great to catch up with some folks and check out the latest equipment.
JD Solution
Most audio-related companies were on the first floor, but JD Solution had their booth on the third floor. They showcased products from brands I love, like Peluso microphones, Avalon, IGS, and DAD. I was really hoping to test a Peluso mic through an Avalon preamp—would’ve been a killer combo—but unfortunately, they weren’t set up that way. Oh well!
On my way back to the first floor, I took a wrong turn and stumbled upon Bongeunsa Temple nearby. It was a nice little surprise!
BLS
BLS had an impressive lineup, featuring Tascam, Ferrofish, Lynx, Focal, Manley, Prism Sound, and Tube Tech. They also had mics and headphones set up for hands-on testing, which was awesome.
I found myself drawn to the Manley VoxBox over the Core—it’s just so good, though the price is a bit steep!
Soundus
At the Soundus booth, they showcased KLANG’s binaural headphone mixing gear and some DiGiCo consoles (not my main interest, so I hope I got that right!). What really caught my eye was this wall-mounted, picture-frame-style speaker by CODA. It looked like a piece of art but was actually a speaker—super cool! If I had the budget, I’d definitely consider getting one.
Cuonet
Cuonet’s booth was interactive, with nine different missions to try out. I got so caught up in them that I forgot to take pictures! One of the missions involved guitar tuning, and I was surprised to see an Epiphone Masterbilt series f-hole acoustic guitar—pretty unique.
I also ran into someone I used to work with at a studio, which was such a pleasant surprise!
SAMA Sound
Sam-A Sound had a ton of gear on display, as always. I spotted some Genelec monitors, which my professor absolutely loves. Last year, they had the 8381A, but it wasn’t there this time, which was a bit of a bummer. They also had an impressive variety of cables!
Yamaha Music Korea
Yamaha’s booth was divided into sections for synthesizers, guitars, and streaming setups. The synthesizer area featured the CP88, YC61, and various compact synths that could double as master keyboards.
As an acoustic guitar player, I was thrilled to finally try Yamaha’s flagship 9-series guitar. It was on display, but with a performance stage right in front and so many people around, I couldn’t hear it properly. Still, it was clear the guitar was top-notch. Personally, I’m more of a dreadnought guy than an OM—guess that’s just my style! I’d love to get a dreadnought, but the affordable ones don’t sound great, and the high-end ones are just too tempting (and expensive!).
Yamaha also had a dedicated area for streaming setups, with several compact broadcast configurations. It’s clear they’re putting a lot of effort into that space.
Dasan SR
At Dasan SR, the SSL consoles stood out the most. I was secretly hoping to see some Millennia or Earthworks mics paired with them, but no such luck.
Final Thoughts
For those into studio audio or music production, these were the highlights. I noticed Music Metro didn’t participate this year, and Cuonet didn’t showcase synths like Behringer, which made the event feel a bit smaller. It almost feels like the industry is tightening its belt again. I overheard someone mention that the KBS booth was about a third of its usual size, which was surprising.
With my own finances getting a bit tight, I’m wondering how we’ll all navigate these times. Anyway, that’s my quick recap of the KOBA Show 2024. Thanks for reading, and I’ll catch you in the next post!
Jooyoung's Music Blog 